Visa promotions

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This was a Visa promotional environment set in shopping malls across the country. The illuminated kiosks were designed to attract both teens and their parents to the Visa Buxx® Card—a first-time debit card for a young audience. The card was designed as a tool to teach money management and budgeting skills under parental supervision. The call—to—action invited viewers to learn more and sign up on the spot.

The two-fold call-to-action spoke to both teens and their parents:

"Sign up today and you could win a U.S. Bank Visa Buxx card pre-loaded with $1000."

"It's not a credit card, it's a pre-paid spending card."